Privacy Policy

At Kerry Aqua Terra Ltd. (referred to as Aqua Terra Boat Tours), we prioritise the privacy of information submitted on our website, in compliance with the Data Protection Acts 1988 – 2018 and The General Data Protection Regulation (GDPR).

This Privacy Policy outlines the practices we follow regarding the collection and use of data relating to you on this Site, as well as the purposes (including disclosures to third parties) for which we use such data. By using our Site, you consent to our privacy policy (this page). If you have any questions about our use of your data, please email us at

This Privacy Statement pertains to all websites and domains owned by Kerry Aqua Terra Ltd. (Aqua Terra Boat Tours).

Changes to our Privacy Policy

We retain the right to amend this Privacy Policy as necessary. Any revisions will be communicated to you by posting the updated Privacy Policy on the Site and adjusting the “effective date” displayed at the bottom of this Privacy Policy.

What type of information do we gather?

Our website collects two types of information: Automatic, or Non-Personal Information, and Personal Identifiable Information.

External Links

From time to time, we may feature or recommend third-party products or services on our website. These external websites operate under their own separate privacy policies. Therefore, we are not responsible for the content or actions of these linked sites. Nevertheless, we strive to maintain the integrity of our website and value your feedback on these third-party platforms.

Automatic Information

Automatic Information refers to data automatically transmitted by your web browser to our web server each time you visit our Site. This includes your computer’s IP address, browser type, operating system version, duration of site visits, and geographic location. This anonymous data is used solely for statistical purposes to enhance user experience on our Site. By using our Site, you consent to the collection and utilisation of this information by us. Most non-personal information is gathered through cookies or other analytical technologies. For further details, please refer to our Cookies Policy.

Personal Identifiable Information (PII)

Personal Identifiable Information (PII) is data that can be used, either alone or in combination with other information, to identify, contact, or locate an individual, or to identify an individual in context.

Purpose of Collecting PII

We collect and process PII pertaining to your use of this Site and our interactions with you to fulfil your requests for information, provide personalised updates on our tours, inform you about offers and upcoming events, and facilitate tour bookings as per your preferences.

Where We Collect PII

At Aqua Terra Boat Tours, we gather personal information directly supplied by you on our Site. Additionally, we may collect your PII through alternative channels such as phone or email.

We gather PII from various types of Site forms including:

  • Enquiry Forms;
  • Contact Forms;
  • Booking Forms;
  • Pre-Tour Surveys;
  • Newsletter Signup Forms;
  • Job Applications.

What PII Do We Collect?

Typically, we collect the following personal details:

  • Your name and contact details (email address, phone number, postal address);
  • Age range and contact/marketing preferences;
  • Details of any relevant medical conditions;
  • Credit/debit card or bank account details;
  • User ID and password for your Site account;
  • For job applications, your resume including education, employment history, and referees.

Additionally, we may collect:

  • IP address used to access the website;
  • Any other information provided by you or generated about you during your website usage.

How Do We Use Your Information?

We utilise this data to keep you informed about upcoming tours and events, address your inquiries, enhance our service quality, book your tour and suitable accommodation, and ensure the safety and inclusivity of our tours.

Furthermore, PII is used for standard business transactions, including making and receiving payments.

On occasion, we may also contact you for market research regarding our products or services. You will always have the opportunity to specify your privacy preferences concerning such communications.

Children’s Privacy

Aqua Terra Boat Tours is dedicated to safeguarding children’s privacy. We do not knowingly collect information from children under the age of 16, nor do we target our Site to children under 16.

Legal Basis for Processing Personal Data

The legal bases for processing your personal data include tasks carried out in the public interest or in the exercise of official authority vested in us by law, compliance with legal obligations, performance of our contract with you, or your consent to the processing.

Requirement to Provide Personal Data

You are not obligated, either by law or contract, to provide us with any personal data. However, if you choose to book a tour with us, certain information, such as your name, contact details (phone number/email), and payment details, is necessary for us to enter into a contract with you and process your payment. Failure to provide this information will result in the inability to book a tour with us.

How We Protect Your Information

At Aqua Terra Boat Tours, we employ various security measures to safeguard your personal information when you make a booking or when your personal information is accessed.

We utilise a secure server to ensure that all sensitive/credit information provided by you is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway provider’s database (Bookeo/Stripe). Your card details are not visible or stored by us during online transactions.

We are committed to taking all reasonable steps, including relevant technical and organisational measures, to ensure the security of the data you provide to us. We will only use the data for the intended purpose outlined within this Privacy Policy.

Please note, however, that while we implement stringent security measures, the inherent nature of the Internet means that we cannot guarantee or warrant the security of any information transmitted to us via the Internet to be 100% secure.

Use of and what are Cookes?

We utilise cookies on our website.

Cookies are common practice on most websites, aimed at enhancing user experience. In simple terms, cookies are small files stored on your computer or laptop, accessible by either the web server or the user’s device. These cookies are employed to personalise your browsing experience on our site, adapting page content to suit individual user preferences and behaviours.

We utilise the data collected from cookies to enhance your experience on our site. Cookies aid us in identifying issues, rectifying errors, and refining the presentation of our pages. The information retained is only valid for the duration of the user’s visit to our website. Additionally, we employ Google Analytics to gain insights into user interactions with our site, ensuring no personally identifiable information (PII) is stored at any point.


At times, we may employ cookies for remarketing endeavours. These cookies could be implemented by vetted web developers or third-party agencies. When remarketing takes place, the cookie gathers data from the user’s interactions on our website. Subsequently, this information informs the display of advertisements pertinent to the visited pages on our site, which may appear on other websites the user browses for a brief duration. It’s important to note that personal information is not collected during the advertising process unless the user voluntarily fills out a contact form or intake survey.

Disclosure of Information to Third Parties

At Aqua Terra Boat Tours, we prioritise the protection of your Personal Identifiable Information (PII) and do not engage in selling, trading, or transferring it to third parties. However, we may disclose your personal data to the following entities for specific purposes:

  • Trusted third parties who assist us in website operations, business conduct, or service provision, IT service providers, professional advisers, and auditors, provided they agree to maintain confidentiality;
  • Successor owners or operators of the Site;
  • Other members within our corporate group;
  • Public authorities and bodies where required or permitted by law, such as the Gardaí or law enforcement authorities, for crime prevention, investigation, or detection purposes.

We reserve the right to enforce our Site policies to safeguard our rights and those of other individuals, ensuring compliance with the law.

Retention of Information

We adhere to a policy of retaining your personal data for no longer than necessary. Your personal data is retained for the duration required for the purposes outlined in this Privacy Policy or to comply with legal obligations.

Transfer of Information

For residents of EEA countries, we may transfer your personal data outside the EEA, including to jurisdictions not recognised by the European Commission for equivalent protection levels. In such cases, we ensure compliance with applicable law through measures such as standard contractual clauses or obtaining explicit consent.

Updating, Verifying, and Deleting Personal Data

You have various rights concerning your personal data, including access, rectification, erasure, restriction of use, objection to processing, and data portability. To exercise these rights or inquire about your personal data, please contact us at or write to us at our postal address. Any such requests may be subject to applicable fees under data protection regulations.

Get in Touch

If you have any questions or concerns regarding our privacy policy, feel free to contact us using the details provided below:

Company Name: Aqua Terra Boat Tours

Address: Jane Street, Knightstown, Valentia Island, Kerry, Ireland



Telephone: +353 (0) 87 922 0544


Privacy Policy Update: April 2024